| A native
to Northern California and the high tech market, Evodio Walle is a
passionate entrepreneur providing strategic branding and marketing
consulting services to Bay Area companies, having founded Commerce Logistics, Inc. in 2003
as a way of representing a career's worth of consulting projects
under one brand. An
accomplished corporate strategist and marketer, Mr. Walle has more
than 15 years of business leadership experience in guiding startups leveraging Web, print, and email media in marketing
programs, enabling companies to drive notable growth in the technology,
business services, retail, and consumer goods sectors.
Since the launch of the Commerce Logistics portfolio
site in 2003, some
of Mr. Walle's most notable marketing consulting engagements for Bay Area companies
have been:
SmartTurn, Director of Marketing
Wells Fargo, Director, Email Marketing "High Value Exchange"
ScanAlert, Director, Enterprise Marketing ($51M acquisition by McAfee
and rebranded to McAfee Secure)
iPrint.com, eCommerce User Experience
Qualys, Product Re-positioning

Prior to founding Commerce Logistics, Mr. Walle served as Portal Director at
SecurityFocus,
the world's largest security intelligence portal, where he managed online services and brand
development, his achievements successfully culminating in a $75 Million acquisition by
Symantec Corporation in 2002. Mr. Walle has also played strategic
roles in driving print and online programs for
Securify,
Copper Mountain
Networks (acquired by Tut Systems, and subsequently by Motorola),
Sendmail,
UTStarcom, and other
prominent technology companies.
Offering a cohesive blend of creative, technical and operational strengths,
Mr. Walle has achieved exciting company and product turnarounds and is
recognized for his success in supporting the growth of sales and profits.
His strategic approach to building businesses is reflected in projects like
that with SmartTurn, where his concept creation and focus on
key marketing messaging architecture quickly delivered impressive
bottom-line results, having led the SaaS tech startup through a
brand revitalization that included major shifts in brand strategy, product
positioning, and customer acquisition.
Prior to joining SecurityFocus, Mr. Walle was Account Executive at
Cymbic
Interactive, preceded by a two-year tenure as General Director at Matrix
Technologies (acquired by
Rosnet) in Moscow, Russia.
Mr. Walle possesses technical training in all facets of Internet Service Provider (ISP) business
management and provisioning of Internet connectivity services, including working with electronic payment systems, CRM,
and lead generation. His strong ability to transfer his personal
enthusiasm for technology solutions to clients has made him a significant
asset during the deployment of challenging projects.
Mr. Walle's exceptional track record of business improvement is based
on his philosophy of total enterprise engagement in change. He is known for
his ability to quickly identify and diagnose sales and growth impediments
that go far beyond marketing, working with companies to refine their
organizational structure, product lines, sourcing, sales channels, market
position, as well as point-of-sale and general advertising.
Mr. Walle studied at San Francisco State University,
and was founder and President of both the Web Developers Association (WDA)
and the Student Fashion Association (SFA). |